Poddar: Gen Z will drive a completely new paradigm in e-commerce
Pratik Poddar · Why Finding Your ‘Rapido Bet’ and Surviving Your ‘Meesho Miss is the Best Job | Pratik & Brij · Nov 4, 2025 · at 26:58
Pratik Poddar of Nexus Venture Partners discusses how Gen Z and younger consumers differ from older online shoppers.
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“In fact, one hypothesis I have, ah, which might be counter-intuitive today, is that all the commerce companies have been built for people of our age. Ah, but people 15 years younger to us, 20 years younger to us, don't think like we do. They need something different. Maybe they need newer products. They need edgier products. They need products that help them tell their stories better. They are, they need, they are not people who are going on a website and saying add to cart and then buy. They need something different. And maybe their purchase behavior will be very different. And maybe we will see completely new paradigm of commerce For that user base, a few years from now.”
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