The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 5 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Supported
Guidara: Cornell study found giving check mints increased tips by 18%
“Cornell did a study. They did one where they had, they compared a thousand diners that give that little mint with the check to a thousand diners that didn't. And the ones that did on average had 18% higher tips.”
Will Guidara Sep 30, 2025 ▶ 21:20 The Hospitality Principles That Build Billion-Dollar Startups
Assertion Supported
Guidara: Hustled 1,000 Tiffany champagne flute sets for newly engaged diners
“Tiffany and co had their offices across the park. One day I went over there and knocked on doors until I found the chief marketing officer convinced her to give us 1000 of those iconic Tiffany blue boxes. Each with two champagne flutes in them, put them in the…”
Will Guidara Sep 30, 2025 ▶ 27:55 The Hospitality Principles That Build Billion-Dollar Startups
Assertion Supported
Guidara: Chewy sends flowers and refunds food when a customer's pet dies
“And this is what they do every single time. They obviously apologize for your loss. They credit your account for that last bag of dog food. They can't take it back for health code reasons. They encourage you to give it to someone else who needs it. And then tw…”
Will Guidara Sep 30, 2025 ▶ 38:40 The Hospitality Principles That Build Billion-Dollar Startups
Assertion Partly supported
Guidara: Restaurant general manager salaries range from $90K to $180K
“And yet, and then the cost of that person these days is somewhere between, depending on what market you're in, 90,000 dollars to 180,000 dollars.”
Will Guidara Sep 30, 2025 ▶ 49:32 The Hospitality Principles That Build Billion-Dollar Startups
Assertion Supported
Guidara: Eleven Madison Park dropped its dress code after earning four stars
“The day we got four stars, the dress code went away.”
Will Guidara Sep 30, 2025 ▶ 55:35 The Hospitality Principles That Build Billion-Dollar Startups
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