The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 6 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Walling: 100x pricing when enterprise buyers demand redlines and SSO
“The moment someone approaches you, a potential customer, and says, Cool. We like your software. We need to redline your terms of service, or we need to invoice with POs, or we need single sign-on, or we need a Salesforce integration, or we need, there's this w…”
Rob Walling Jan 12, 2022 ▶ 58:16 Saas Companies that Anyone Can Start with Rob Walling
Insight
Walling: Platform-dependent SaaS businesses fetch lower exit multiples
“Like, if you go to sell a SaaS company and you're solely built on top of a platform, you sell for a lower multiple than if you were on your own.”
Rob Walling Jan 12, 2022 ▶ 45:23 Saas Companies that Anyone Can Start with Rob Walling
Insight
Walling: Low Churn and High ARPU Enable $5M Scale in Any Market
“And so if you're, if everybody's too price sensitive to your point earlier, if everyone's a fly fisherman podcast and everyone's paying in, you know, 10 to 20 bucks a month, and that's kind of where most people are, and then your churn is 10%, like, you just c…”
Rob Walling Jan 12, 2022 ▶ 1:10:09 Saas Companies that Anyone Can Start with Rob Walling
Insight
Walling: First-Time Non-Technical Founders Should Build Plugins Before Full SaaS
“If you're, if you are non-technical and you've never started a startup before, I would say don't build a SaaS app. It's too hard. Like go, I have this thing called the stair-step approach to bootstrapping, which is like start small with like a WordPress plugin…”
Rob Walling Jan 12, 2022 ▶ 1:16:09 Saas Companies that Anyone Can Start with Rob Walling
Insight
Walling: Rapid SaaS Growth Destroys Cash Reserves
“The truth is that growth just destroys cash. Like, no matter how much cash we made, I've, I was spending it on AWS bills. I was spending it with SendGrid.”
Rob Walling Jan 12, 2022 ▶ 32:07 Saas Companies that Anyone Can Start with Rob Walling
Insight
Walling: Messy text and email workflows can become standalone SaaS products
“Anytime there's a bunch of text and email, that can be a product.”
Rob Walling Jan 12, 2022 ▶ 42:43 Saas Companies that Anyone Can Start with Rob Walling
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