The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 16 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Opinion
Walling: Only 1% of Tech Companies Should Raise Venture Capital
“I think one percent of companies, one percent of tech companies need funding and the other 99% really shouldn't, shouldn't do it.”
Rob Walling Jan 12, 2022 ▶ 26:24 Saas Companies that Anyone Can Start with Rob Walling
Prediction Not checkable as stated
Walling: TinySeed will generate venture-like returns from $10M–$100M outcomes
“I don't think we will have a billion dollar outcome. I just don't see that being reasonable. I think we'll have a lot of 10 to 50, 10 to a hundred million dollar outcomes, and the number, we've run a bunch of models, and in fact, if you go to tinyc.com slash t…”
Rob Walling Jan 12, 2022 ▶ 49:46 Saas Companies that Anyone Can Start with Rob Walling
Insight
Walling: 100x pricing when enterprise buyers demand redlines and SSO
“The moment someone approaches you, a potential customer, and says, Cool. We like your software. We need to redline your terms of service, or we need to invoice with POs, or we need single sign-on, or we need a Salesforce integration, or we need, there's this w…”
Rob Walling Jan 12, 2022 ▶ 58:16 Saas Companies that Anyone Can Start with Rob Walling
Opinion
Walling: 4% Retirement Safe Withdrawal Rule Is Flawed
“And I actually think the four percent rule is bullshit. I think you need to be a little more cautious. So it's about three, three and a half percent.”
Rob Walling Jan 12, 2022 ▶ 28:17 Saas Companies that Anyone Can Start with Rob Walling
Disclosure
Walling: $5M-$10M Is Financial Freedom; Net Worth Above $10M Is Excess
“I think somewhere, it's somewhere between five and ten million, I think is most people's number. Depends on where you live. Depends on how you live. But I think anything north of 10 is like, it is excess. I'll say that. I, I'm north of 10. And I feel like I, m…”
Rob Walling Jan 12, 2022 ▶ 28:53 Saas Companies that Anyone Can Start with Rob Walling
Insight
Walling: Platform-dependent SaaS businesses fetch lower exit multiples
“Like, if you go to sell a SaaS company and you're solely built on top of a platform, you sell for a lower multiple than if you were on your own.”
Rob Walling Jan 12, 2022 ▶ 45:23 Saas Companies that Anyone Can Start with Rob Walling
Insight
Walling: Low Churn and High ARPU Enable $5M Scale in Any Market
“And so if you're, if everybody's too price sensitive to your point earlier, if everyone's a fly fisherman podcast and everyone's paying in, you know, 10 to 20 bucks a month, and that's kind of where most people are, and then your churn is 10%, like, you just c…”
Rob Walling Jan 12, 2022 ▶ 1:10:09 Saas Companies that Anyone Can Start with Rob Walling
Insight
Walling: First-Time Non-Technical Founders Should Build Plugins Before Full SaaS
“If you're, if you are non-technical and you've never started a startup before, I would say don't build a SaaS app. It's too hard. Like go, I have this thing called the stair-step approach to bootstrapping, which is like start small with like a WordPress plugin…”
Rob Walling Jan 12, 2022 ▶ 1:16:09 Saas Companies that Anyone Can Start with Rob Walling
Insight
Walling: Rapid SaaS Growth Destroys Cash Reserves
“The truth is that growth just destroys cash. Like, no matter how much cash we made, I've, I was spending it on AWS bills. I was spending it with SendGrid.”
Rob Walling Jan 12, 2022 ▶ 32:07 Saas Companies that Anyone Can Start with Rob Walling
Insight
Walling: Messy text and email workflows can become standalone SaaS products
“Anytime there's a bunch of text and email, that can be a product.”
Rob Walling Jan 12, 2022 ▶ 42:43 Saas Companies that Anyone Can Start with Rob Walling
Assertion Supported
Walling: Squadcast generates several million dollars in annual revenue
“Squadcast doing several million a year in revenue, and they're not doing it on the fly fishing podcast.”
Rob Walling Jan 12, 2022 ▶ 53:21 Saas Companies that Anyone Can Start with Rob Walling
Assertion Contradicted
Walling: 20% to 25% of Bootstrapped SaaS Startups Lack Technical Founders
“We actually asked, so we do a state of independent SAS survey, and we put out a report, like an industry report, and we asked the question, Do you have at least one technical founder? Right? Or, you know, and yes or no, right? And the number of SaaS companies,…”
Rob Walling Jan 12, 2022 ▶ 1:10:55 Saas Companies that Anyone Can Start with Rob Walling
Assertion Supported
Walling: ScrapingBee crossed $1M ARR in late 2021
“So they crossed a million dollars in annual recurring just two, three months ago”
Rob Walling Jan 12, 2022 ▶ 46:24 Saas Companies that Anyone Can Start with Rob Walling
Disclosure
Walling: Did not take a paycheck for a year starting TinySeed
“Starting Tiny Seed, I didn't take a paycheck for a year, and she was making several hundred grand at her business, so yes, she has, but it's also like, yeah, but I sold a comp, I think I'm excused at this point, you know.”
Rob Walling Jan 12, 2022 ▶ 19:09 Saas Companies that Anyone Can Start with Rob Walling
Prediction Not checkable as stated
Rob Walling: MicroConf expects $1M to $1.5M in top-line revenue this year
“We'll sell seven, like low seven figures, like a million, million and a half dollars, I think, in top line this year, maybe? Somewhere in that range.”
Rob Walling Jan 12, 2022 ▶ 37:01 Saas Companies that Anyone Can Start with Rob Walling
Disclosure
Rob Walling: MicroConf deliberately operates at a 10% to 20% net margin
“We run it at a, you know, 10 to 20% profit, net profit margin, and we could make more money. We used to make more money five years ago or whatever, but there's just no need to at this point.”
Rob Walling Jan 12, 2022 ▶ 38:01 Saas Companies that Anyone Can Start with Rob Walling
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