The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 25 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Dyrdek: Switching industries for easier margins is a massive founder red flag
“The biggest red flag you will ever hear is when somebody comes from you know, one industry and wants to be in another, because this one's so much easier, right? This one's it's the margins over here. It's the shelf stability over here. It's the, there's not si…”
Dyrdek: Ridiculousness accounts for 60% of MTV's total programming
“I mean, it's 60% of the total programming.”
Dyrdek runs his personal life using a 50-page operating system document
“And I have this 50 page document called the rhythm of existence that's managed by my two assistants and my chief of staff. And it's basically the operating system for my entire life.”
Dyrdek believes startup success probability can be calculated mathematically
“I do believe that there's an equation that I'm, I can put through market, through founder experience, founder age, like all these different things that add up to a probability number on this company that I'm about to create with this person's potential success…”
Dyrdek says buying a skateboarding business was his worst financial mistake
“That was the worst mistake I've ever done in my life. Was acquire a skateboarding business.”
Dyrdek: Dyrdek Machine built 17 companies and netted $450M from 6 exits
“I have built 17 companies sold six per and netted four hundred and fifty million since I launched the company in 2016.”
Dyrdek: Living off real estate dividends makes venture investing risk-free
“Then you keep your expenses within the range of your dividends that come from your real estate, so you basically play the entire game for free, and then as you scale and have big exits and big, big liquidity events, you just pump more money into the overall sy…”
Dyrdek: Divides total life into 30% work, sleep, family, 10% health
“So I live this extraordinarily balanced life by design where I only dedicate 30% of my time to podcasts and my shooting television and building my businesses. I spend 30% sleeping, 10% on my health, never compromised, and then 30% with my family, you know.”
Dyrdek: Shooting 250 TV episodes takes 4% of total time
“I shot 250 episodes of television this year. It's exactly four percent of my total time.”
Dyrdek stacks all executive 1-on-1s for his 10-division company on Mondays
“On Mondays, you know, I basically run a flat organization, right? So I have, you know, 10 core divisions that are ran by an executive, and I just spend Monday fully organizing from when I get up four o'clock into my chief of staff for an hour, into my presiden…”
Dyrdek: Investors rejected him as uninvestable during 2013 due diligence
“And when they did the diligence on how I ran my finances, how I ran my life, all aspects of it, They were like, you're not even investable. You're just like, you spend all the money that you have, like, you're not creating any value, like all this stuff. And i…”
Dyrdek: TV production company earnout could net him $130M personally
“The final numbers aren't, we're still in the middle of the earn out, but it's, oh, it'll, it could be close to, you know, a 125, a hundred and thirty million for just me now.”
Dyrdek: Chevy Car-Flip Stunt Became Super Bowl Ad and Made Millions
“And then you flip the car and it actually works. And now it's a Superbowl commercial. And it's part of the season premiere of season five is a fantasy factory in this giant Chevy partnership. And you made millions of dollars”
Dyrdek: Ridiculousness orders scaled from 30 to 500 episodes
“So I was able to control it at a higher level than traditional talent, which took me from getting 30 episode orders to a 168 episode orders, which then eventually became 500 episode orders, right?”
Dyrdek: Acquired Alien Workshop for $4M and gave it back free
“I acquired it for four million dollars and then I gave it back to the original founders. Free and clear. On top of buying a bunker in Ohio so they could run the company out of it and gave that to them free and clear.”
Dyrdek: Bought racehorse for $200K and sold it for $2M
“When I got into horse racing, I jockeyed a horse for a race at Hollywood Park and won the race. Went on to own 12 or 13 race horses, including a horse that I that got third place in the Breeders' Cup that I sold for two million dollars that I paid 200 grand fo…”
Dyrdek: Dyrdek Machine invests $250K-$500K per startup for 25%-70% ownership
“And then I put two, two 50 to 500 into every venture. I try to own between 25 and 70% of every single venture that I have at maturity.”
Dyrdek: Has rated life, work, and health daily for five years
“So every day for the last five years, I asked, I wrote down how I feel about my life, work and health, zero to 10.”
Dyrdek sends his wife his daily schedule and reflections every morning
“I bring my wife a coffee and I send her an email of every single thing that I'm doing that day. What it means to me with a love quote on top.”
Dyrdek: TV production company hit $50M revenue in year one
“Allowed me to go from zero revenue to fifty million in the first year that allowed like the trajectory of the growth and the EBITDA and the company to scale.”
Dyrdek: Production buyer also acquired Street League Skateboarding
“And when they acquired it, part of the acquisition, I made them also acquire my professional skateboarding league as part of the roll up that they created.”
Dyrdek: Tiger 21 Requires Monthly 'Portfolio Defense' Asset Audits
“You, each month, one person has to show all of their assets and it's called portfolio defense, right? So each person has to like lay out, this is every single thing that I'm doing.”
Dyrdek: Fantasy Factory ran at $5M annual payroll overhead
“I put two million into building the first ever street dream skateboard movie. I put two million into building my league. I was just making millions and investing in building any which way, but loose on top of having, you know, a five million dollar a year over…”