The Ledger
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Tiny Acquired a Yerba Mate Company to Partner With Andrew Huberman
“By the way, this is how Tiny's doing this Matina, which is the drink they're doing with Huberman. They bought a yerba mate company and then they, he's, he loves mate and he's been drinking it for a long time.”
Andrew Wilkinson's Tiny took 40% equity in James Clear's habit app.
“Andrew Wilkinson, he put out this tweet where he said, we partnered with James Clear. Tiny owns 40%. James owns 60%.”
Wilkinson: Tiny acquired film social network Letterboxd
“And ironically, since I went to the Oscars, we ended up buying Letterboxd, which is a social network. It's like the largest social network for film buffs.”
Wilkinson: Tiny's acquisition offer for The Hustle would have been lower than HubSpot's
“I think your deal with HubSpot, though, is better than what we would have paid. Well, and it was like, we got to the numbers, and we would have been cheaper than HubSpot.”
Wilkinson: Raising prices 30% after five years massively drove profit growth
“One increased prices, 30% after not increasing prices for five years, they massively grew profits, right? That took 10 minutes, a little bit of planning and that paid off big.”
Parr: Dribbble reached $62M revenue and $8M earnings in 2022
“So in. 22, it did. Sixty two million in revenue with eight million in earnings.”
Parr: Tiny sold Mealtime for $25M with $13M profit
“Additionally, they had a company called Mealtime, which is like a meal prepping software that he sold for twenty-five million dollars, so he had a, and they gained, they profited thirteen million dollars off that.”
Puri: Wilkinson funded Tiny using agency profits rather than outside money
“Who's doing permanent equity? Who's doing a buy and hold strategy? Okay. There's some people doing it, but they all raised money. He used his own company's profits to do it.”
Parr: MetaLab generates $40M–$50M revenue and $20M profit
“There's metal lab, which we can guess is doing 40 or fifty million in revenue, twenty million in profit. That's the cash flow engine of this whole thing of being able to buy these companies.”
Wilkinson: Procrastinating on debt hedge documents cost $500,000
“And so these documents were sitting in our office and I was like,
oh, I'll do it tomorrow.
I'll do it tomorrow.
I kept putting it off.
And then finally I signed it.
And I realized that between the time that I, it was sitting there for a week and in that week, …”
Albertsons bought Mealime from Tiny for tens of millions of dollars
“And a couple of years later Albertsons came and they bought it for tens of millions of dollars.”
Wilkinson: Tiny evaluated acquiring Chess.com before Queen's Gambit boom
“We looked at chess.com that ended up obviously blowing up with everything that happened with Queen's Gambit.”
Approximately 90% of Andrew Wilkinson's Net Worth Is Invested in Tiny
“Yeah, I'm like 90% in tiny, but what I have done is I've had liquidity and other things outside of tiny.”
Tiny Pivots $12M Rolling Fund to Secondaries and Minority Buyouts
“We have an Angelus rolling fund. We invest about twelve million dollars a year there, and I'm pivoting it to totally focus on secondary and minority buyouts.”
Andrew Wilkinson holds 95% of his net worth in Tiny
“So I have about 95% of my net worth in tiny. And our kind of core businesses.”
Wilkinson: Tiny has raised roughly $200M to $250M total
“I would say in the neighborhood of about two, 202 hundred and fifty million or something like that, if you include our IPO or our reverse takeover we just did.”
Wilkinson: Pledges to fund anyone building a maternal health subscription startup
“I would love, if anyone wants to do this, I will a hundred percent invest. So please email me.”
Wilkinson: Tiny Operates an $11M AngelList Rolling Fund
“We've got an angel-less rolling fund for another, I think, eleven million or something like that.”
Wilkinson: Delegates inbox management to assistants using support software
“I piped my email into it and I have my assistant and then we have another assistant we have in the Philippines and they basically monitor the email and they have a set of rules.”
Wilkinson: Tiny controls 35 businesses and holds 40-50 minority stakes
“So we control as in like we have over, you know, 50, 51% in, I think, 35 businesses, and then we have another probably 40 to 50 minority investments.”
Wilkinson started 5 to 10 other businesses that almost all failed
“Started another five to 10 other businesses. And almost all of them failed. Like it was incredibly, incredibly painful. And after that, I kind of swore off starting businesses and I've only just come back to it over the last three years.”