The Ledger
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Coogan: Food brands cannot build monopolies due to shifting consumer identity signaling
“Food is such a signal and there's so much badge value. It's very hard to accrue like monopoly power. And how do you actually go about disrupting Nestle? If it be, if every food is like an extension of personal expression, It gets very hard because as soon as e…”
Puri: Tony's Chocolonely captured 20% market share in the Netherlands
“They sell 20,000 bars in two days because of the public, like, resonance with their story. And it becomes the best-selling chocolate brand in their market, which is the Netherlands. They get, like, 20% share in the Netherlands. It passes up Mars and Nestle and…”