The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 35 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Sam Parr: Breaking Up Facebook and Google Would Make Their Founders Richer
“If Facebook and Instagram had to compete with each other it would actually make Zuckerberg richer. Same with YouTube and Google. If they had to compete, it would probably make them better. And thus the owners a little bit more rich.”
Puri: Creators should build repeatable formats instead of chasing virality
“I think go viral is the wrong idea. It's sort of this, like, false hope, like, lottery ticket type of mentality. But when you say, I'm one format away, you have all of the upside of the go viral lottery ticket, but you're actually using a more grounded approac…”
Alex Hormozi: Instagram views are worth 10x to 20x more than TikTok
“Also your TikTok views are not worth nearly Close to what your Instagram views are. It's probably a factor of 10 to 20 X difference in terms of the value per view, especially if it's a little bit more meme, a little bit more humor, any like that.”
Puri: Facebook might be dead today if it had not acquired Instagram
“And by the way, today, if Facebook had not bought Instagram, Facebook might be dead.”
Shaan Puri: OnlyFans and Instagram models will be displaced by AI first
“Actually, AI is coming for like the Instagram thoughts. And like, that's who's going first is, is like only fans and Instagram models.”
Sam Parr: Chasing social media popularity is empty nonsense
“In general, I think that creating businesses based off your, or like getting popular on Twitter and Instagram and things like that, I think it's incredibly empty feeling for most people. And I think it's complete nonsense and your time would be spent building …”
Sam Parr predicts a billion-dollar company will be built from Twitter
“We've seen billion dollar companies start on Facebook. We've seen that on Instagram. No one's done it on Twitter, but it will happen.”
Amouranth Shared Financials to Drive Earned Media After Instagram Ban
“It's really because my Instagram that had, like, five million followers over that a little bit got banned from mass reports, and I needed a way for people to still write about me because that was my biggest reach, and so everything else was not nearly as much …”
Smith: Tech giants build kid apps for decades-long user retention
“Why do you think YouTube and Instagram want to create versions for kids? I mean, it's so that they can acquire users easily and then kind of stick with those users for the next five, 10, 2050 years.”
Srinivasan: Instagram is for outdoors people; Twitter is for depressed intellectuals
“Instagram is for people who go outside. Twitter is for depressed intellectuals.”
Balaji: Major social networks offer almost zero creator monetization
“There's zero creator monetization for the most part in these major social networks. I'm not saying, okay, not totally zero. You can put link in bio at Instagram and there's some stuff, but it has lagged, right?”
Puri: Next Ben & Jerry's will be an Instagram cloud bakery
“Who's going to be the next Mrs. Fields or Ben and Jerry's or like Auntie Andy's pretzels. It's going to be one of these brands. It's going to be one of these cloud bakeries doing it on Instagram, building a cult following like these guys are doing.”
Parr: Instagram videos generate substantial revenue despite maxing at 80,000 views.
“You don't need that many people to watch it. Like I'm seeing it's changing our, like, we're getting customers. I've made a lot of money off of it already in a very short amount of time with very few views. I think my most popular thing is getting like, 70 or 8…”
Alex Hormozi: Best TikTok monetization strategy is driving traffic to Instagram DMs
“The people I've seen who monetize best off TikTok, their CTA on TikTok is DM me on Instagram. And then they work the DMs on Instagram. For whatever reason, IG just converts way better to monetize than TikTok does.”
Shaan Puri: Content-first storytelling drives runaway growth for DTC brands
“The smart brands in the DTC space are basically content first right now. They know how to tell their story on TikTok and Instagram and YouTube, and that's where they're getting just like a sort of runaway growth compared to everybody else who just doing very b…”
French: Premium $7M Exit Driven by Bundling Brand and Real Estate
“Well, with this property, we built a 150,000 followers on Instagram plus like 30 or 40,000 people on the email list. So we essentially were selling the brand and the real estate together, which is part of the reason we got such a crazy high price, you know, fo…”
French: $950 Influencer Post Generated $40K in Direct Bookings
“Two days later, they made the post. Seven days later, we had 40,000 dollars of direct bookings through our website. So I whipped up a website overnight and 40,000 of direct bookings and 5000 followers on Instagram from scratch.”
Chris Sacca secured Uber and Instagram allocations by hosting the founders.
“That's how he did his Uber investment. He did the same thing with the founder of Instagram. That's how he did his Instagram investment too, was he invited Kevin Systrom to come stay at his place in Truckee.”
Enjeti: Instagram delivers much higher quality audience engagement than Twitter
“My business is almost entirely dependent on YouTube. And I can, frankly, I care more about Instagram than I do about Twitter. I think I have much higher quality engagement. Just from what I've seen, my ability to sell either my subscription tickets any of thos…”
Parr: People become the average of who they follow on Instagram
“And you know, they say you're the average of the five people you hang out with most. I feel like I'm the average of like the 50 followers that I follow on Instagram. So I'm just constantly like seeing like ripped dudes and like people running far and running f…”
Puri: Creators get faster growth by piggybacking on platforms' prioritized features
“If you're a creator, you say, oh, their priority is pushing like, you know, oh, Instagram's priority was pushing stories and then reels that I'm going to make great reels and stories because that's what they're pushing right now. That's what the algorithm want…”
Puri: Native selfie UGC consistently outperforms polished commercials on social media
“Almost all digital advertisers have realized that this selfie style content that looks like native content, if you're on TikTok, it's got to look like it's going to be a funny or cute or interesting or amazing video. Or if it's on Instagram, it's got to look l…”
Shaan Puri: Great consumer apps deliver 'Time to Fun' within seven seconds
“There's this like problem called the interestingness problem, which is that when you open up an app there's one metric that matters called TTF. And TTF is time to fun. How long does it take me to have some fun inside this app? Get some dopamine and all the gre…”
Puri: Adult products can reach $100M copying MVMT's influencer model
“And, you know, I think if you did this with Instagram models and old defense, you could basically just copy the What's that watch brand MVMT? You can copy the movement, movement watches brand model and try to, you know, they went to a hundred million in sales …”
Puri: Copying the 'Eat This, Not That' format can build a massive Instagram account
“I think you could basically steal this concept, pick a different name and grow a big Instagram account off this.”
Shaan Puri: MyCookieDealer generates $10M annually dropping cookies on Instagram
“So a different flavor or whatever, and it sells out within literally seconds and they're doing 200,000 dollars a week. They're doing ten million dollars a year dropping cookies on Instagram and just instantly selling out.”
Puri: Legacy magazines and brands are best reinvented as Instagram accounts
“I think all these old, like kind of publications, like either magazines or little brands like this today, they're all just Instagram accounts. I think that's the way to like reinvent these.”
French: Pacific Bin Pre-Sold Year One Bookings in Two Weeks
“And he grew 1.5 million followers from scratch. Look it up. It's called the Pacific Ben. That's B I N. It took him a year to build this thing. And when he launched, he had so many emails that when he opened up the calendar, he pre-sold the first year in like t…”
French: The Cliffs at Hocking Hills Books Out Two Years in Advance
“They've got 600,000 followers on Instagram. They're booking out every single night, two years in advance.”
UFC has 39 million Instagram followers, outpacing the NFL
“The NFL, which is the biggest, most profitable sports league in the United States, biggest, most profitable league, has twenty nine million followers. The UFC has thirty nine million followers because they are better at social media and they're better at story…”
Shaan Puri: AI influencer Emily Pellegrini gained 200K followers in a year
“She's got like 200,000 Instagram followers, and that's in like a year.”
Top Indian fitness influencers boast 12 to 20 million Instagram followers
“And I went and I looked up the Indian fitness influencers on Instagram, because I was like, oh, there's gonna be fitness influencers, who are they? These guys have like, 12,000,020 million followers. Whereas, like, the same person in the U.S. Market will have,…”
Puri: Early Instagram masked slow uploads by uploading during caption writing
“So what Instagram did was they would let you take the photo and filter it. And then they would say next, next, you'd hit a button and then you'd start to write your caption. And they knew people take like two minutes to write their caption. Like they're trying…”