The Ledger
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Puri: Hello Sunshine's $900M sale is a massive acqui-hire like Beats
“So I think this is like a Beats by Dre acquisition is kind of what I see it as, which is basically somebody being like, cool, we get Reese and then some stuff. Great. I think that's basically like when Apple bought Beats and they're like, great, we get, you kn…”
Logan Paul Drives Prime Beverage Sales Using the Beats by Dre Playbook
“I would say too, it seems like he's following the Beats by Dre trajectory trajectory of making sure to get it in the hands of celebrities and famous people with his podcast. Anytime he has someone on, they have prime in their hand or they try it and they like …”