Gray's family business closed a $1M deal via niche SEO in 2009
Nick Gray · Life Hacks From The King of Introverts + 7 Business Ideas · Sep 6, 2024 · at 20:25
Nick Gray, founder and author, discusses the early growth tactics used in his family's business selling certified in-flight entertainment equipment for small jets.
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“Search engine optimization played a huge role within the business and searching for FAA certified in-flight monitors. What a niche thing. And yet all we needed was one and we really got a million dollar deal From the SEO because I bought every domain name. I was creating fake blogs. I had everything pointing back to our company that we dominated, not just the first three results, but like the first page of results, because this was 2009 ish when there was a lot less SEO stuff.”
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