Puri: Fast-casual chains piggyback on Chipotle's location research to open restaurants
Shaan Puri · Hasan Minhaj - Comedy, Netflix, Haters, & Money · Dec 15, 2021 · at 1:18:25
Shaan Puri explains intelligent copying strategies in business and investing to Hasan Minhaj, referencing how restaurant chains select real estate locations.
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“Chipotle puts like, you know, billions of dollars into picking the right location. Why don't we just go right next to where every Chipotle is? And we're, and that's actually the strategy that's that Quiznos and a whole bunch of other brands had used. Noodles and Company. If you go look next to Chipotle, there'll be a Noodles and Company there, or there'll be a Subway there. They all just, they're like, well, they do all the research, and they're an attraction, so like. We just go next to them. We could piggyback, because they're putting their skin in the game.”
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