Puri: Startups must master growth, engagement, or monetization before raising
Shaan Puri · Making Billions with Greeting Cards & Rich People (not) Paying Taxes | My First Million #192 · Jun 18, 2021 · at 16:54
Sean Puri relays Nir Eyal's framework for startup evaluation based on growth, engagement, and monetization (GEM).
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“Every business is like a three-legged stool. You have growth. You have engagement and you have monetization G E M. And he's like you know, when you start your startup, you have none, you just have like, you know, a stool with no legs and then you need to get your first leg on there. It can be growth or it can be engagement, like a sticky product that people love. He's like a good startup will have two. And if you have two, you have a pretty good shot of figuring out the third. The problem is there's a whole bunch of people here with one legged stools trying to go raise money.”
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