Posner: Labels no longer develop artists without an existing audience
Mike Posner · How Mike Posner built a music empire from his dorm room · Oct 25, 2024 · at 21:19
Musician Mike Posner explains to Shaan Puri how record label business models have shifted from artist development to signing pre-built audiences.
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“So these days of a record label are, Hey kid, you got talent. We're gonna develop you for six years. Like that doesn't happen. And now it's even more so. You only get a record deal if you already have an audience. So that, that no longer is, you know, the responsibility of the label. That's now the responsibility of the artist.”
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