Overtime refused to sell its branded shirts for two years
Dan Porter · Our buddy sold his app for $200M in just 6 weeks?! · Jul 10, 2024 · at 59:45
Overtime co-founder Dan Porter discusses how withholding merchandise from retail sales created brand hype.
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“The biggest thing we did is for two years, we refuse to sell it. Well, you can't buy one of those shirts. Like you have to be on overtime to have that. And then eventually you create so much pent up demand.”
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