Holland: Print media offers brands more perceived longevity than blogs
Preston Holland · This $50M/Yr Side Hustle Is On Track To Make $1 Billion By 2030 · Jun 3, 2024 · at 16:38
Preston Holland explains why Firecrown chose not to kill print magazines, citing the unique perception of longevity and brand prestige print provides.
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“There's something about having a long A feeling of longevity and a perception of longevity in having a print product, whether that's with advertisers or it's with audience or readers that you just don't get with a blog. You don't, it doesn't feel, and, you know, you think about a brand like dwell is a great example. Like they have a print magazine and it for some reason feels more legitimate than architectural blog xyz.com, right? Because it has a magazine. So it's like, we use it as kind of a staying power”
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