Yanowitz: Most media companies fail because creators cannot sell
Jason Yanowitz · How Jason Yanowitz Bootstrapped Blockworks To A +$20M/yr Company · Sep 28, 2023 · at 7:09
Jason Yanowitz, co-founder of crypto media company Blockworks, explains why many creator-led media businesses struggle to survive compared to sales-first businesses.
0:00 / 0:15exact quote · 15.4s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“I would argue though, like the problem with most media companies and the reason they don't work is because they're started by folks who can't monetize. So they're usually started by a podcast host or a newsletter writer in 20, 23, and they're brilliant at content and they don't understand how to sell.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Jason Yanowitz
Yanowitz: The best way for Bitcoin to really work is US collapse
“The best way for Bitcoin to really work is for the U S to collapse.”
Yanowitz: CoinDesk event attendance fell 80% in 2019, nearly destroying the company
“CoinDesk almost died in 2019 because of that reason. They had like, I don't know, 10,000 plus people in 2018. And then in 2019, they fell to like 2000 people, right? They fell 80% and that almost wiped out their whole business.”
Yanowitz: Bizabo dominates enterprise events despite a terrible product
“It's an enterprise events platform. It's like, it's, they sell it like SaaS. It's like 20 K a year, 30 K a year subscription. You host all your platform, your events on them. They don't take a cut of the fee, of the ticket sales. I don't think it's just a, but…”
Yanowitz kept 100% of his liquid portfolio in crypto until recently
“Of my liquid portfolio, I'm, until very recently, I was a hundred percent in crypto.”
Yanowitz: No single person ever got wealthy through diversification
“No single person ever got wealthy through diversification.”
Yanowitz: Small events have bad business models; profitability requires massive scale
“The thing that a lot of entrepreneurs get wrong with events is the business model of small events is a really good experience for attendees. It's really fun. You bring people together, good community building. It is a shit business model. So the kind of secret…”