Holiday: Cerro Gordo lost money rapidly before Brent Underwood moved there
Ryan Holiday · Ryan Holiday Reveals How Much Best Selling Authors Make, Crazy Peter Thiel Stories & More (#370) · Oct 4, 2022 · at 56:05
Ryan Holiday discusses the backstory of investing in Cerro Gordo, an abandoned California mining ghost town, alongside entrepreneur Brent Underwood.
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“Brent's idea was buy this place, find, build a hotel on the site and make it some sort of like luxury resort thing that, that, that they failed to do for like two years, maybe even three years. He had no intention of living up there. It was losing money hand over fist, right?”
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