Biden's Top 2020 Defense Ad Was 15 Seconds Direct-To-Camera
Sasha Issenberg · Inside The Marketing Machine Of Billion-Dollar Presidential Campaigns · Nov 2, 2024 · at 15:57
Sasha Issenberg explains how the 2020 Biden campaign countered concerns regarding Joe Biden's age and perceived weakness.
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“The most successful ad that they tested to these people was 15 seconds of Biden to camera, just talking about, like, I grew up in Scranton, I have middle-class values, and that's why I wanna, you know, cut taxes on middle-class people and raise them on the rich or something, like, really banal, because all the research suggested That these people just wanted to hear him in his own voice saying what he cared about and what he would do.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
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