Shaan Puri outlines the 'import/export' framework for B2B startup ideation
Shaan Puri · Business Brainstorm: Failed Churches, Ozempic Hotline & Klout 2.0 (#492) · Sep 5, 2023 · at 45:51
Host Shaan Puri discusses ideation frameworks for founders, illustrating how valuable internal software can be spun out into standalone venture-backed companies like Slack.
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“My import framework and export framework is if you're at a company and you wish something, you're like, dude, we would totally pay for this. That's a business idea you would want to import. You're better off going and starting that business. Cause it's probably a hundred other businesses like you that would pay for that. Or export is we built this for ourselves and it's so useful. You're better off leaving the company and then rebuilding that on the outside of the walls and selling it to other companies.”
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