Fuller: Firecrown acquires enthusiast media to sell high-ticket products
Craig Fuller · He Got Fired By His DAD… So He Built a $60M/yr Empire ft. Craig Fuller · Jun 13, 2024 · at 36:56
Craig Fuller explains his core playbook for monetizing distressed niche publications across enthusiast verticals.
0:00 / 0:23exact quote · 23.8s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“You know, but what we're buying are these audiences that love the content. They're enthusiasts. And effectively by owning the magazine, which we finance through the P and L of the magazine itself, subscriptions and advertising. We make money in media, but we're ultimately buying the audience itself to sit, to offer some other product or service to them.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Craig Fuller
Craig Fuller: The Best Thing to Give a Founder Is an Enemy
“So I would say the best thing to give a founder is an enemy.”
Flying Magazine Lost $7 Per Subscriber Annually for Over 15 Years
“They were generating, on average, eight dollars in revenue per subscriber per year, and it cost them 15 dollars to fill that subscriber. They were losing, and have since, as far back as our data went, it's 2006, losing seven dollars per subscriber”
Aviation Real Estate Arbitrage Comes From Adding Runways to Inland Property
“The arbitrage in aviation is that you're taking a piece of land that has beauty. It's a beautiful piece of land, but it's not next to a body of water to build a lakefront home. And so essentially what you're doing is you're taking this land and you're arbitrag…”
Fuller: Firecrown aims for $1B in revenue with no plans to sell
“Our goal is to get to a billion dollars. Like, I have no plans to sell this business.”
Firecrown Media Is Acquiring a Media Asset for Under 1x Profit
“I mean, we're doing a deal right now where it's a, you know, business about a minute and a half revenue About 600,000 dollars, and when you take out all the expenses, all the owner expenses, about 600,000 dollars a contribution, we'll, we'll pay less than one …”