Wilson: Strategic breakthroughs like Amazon require concentrating resources on narrow targets
Ben Wilson · Controversial Business Lessons From Napoleon, Edison, & Hitler (#369) · Oct 1, 2022 · at 9:47
Ben Wilson explains how military focus doctrine (Schwerpunkt) applies directly to startup strategy like Amazon's early expansion.
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“It's not just going fast, although fast is important, but it's that like focusing tons of resources on a small focal point. So like to go back to the Amazon example, it's starting with bookstores, right? It's starting with just books. Like I'm gonna take tons of resources and just focus on this tiny place and then follow up on that victory. I'm gonna win books first, and then I'm gonna follow up on that with other marginal victories.”
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