Maples: Breakthrough products inherently cannot be compared to existing market solutions
Mike Maples · 4 Big Trends and $0 to $1 Billion Startup Idea Frameworks | My First Million #191 · Jun 16, 2021 · at 49:27
Mike Maples, co-founding partner at Floodgate, explains why startup founders should position products by forcing a distinct choice rather than competing on incremental comparisons.
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“If you're trying to create a breakthrough by definition, it breaks free from the present. So by definition, it can't be compared to something in the present. Because if it's comparable to what's in the present, it's too incremental. It's too conventional.”
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