Hays: Network Aesthetics Help Podcasts Bypass PR Gatekeepers to Book CEOs
Jordi Hays · The Simplest Way To Make $1,000,000 Isn't Starting A Business (it's working in one of these 10) · Mar 11, 2026 · at 1:08:47
Jordi Hays and John Coogan discuss why they rebranded their show from Technology Brothers to TBPN (Technology Brothers Programming Network).
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“And we wanted the aesthetics of being, like, a cable network because we wanted to go and get these, like, public company CEOs on. If you're trying to get a public company CEO, some of them, the really founder mode ones, you just talk, DM with, text, and jump on. But a lot of them, there's, like, layers of people in the communications department that, that you're kind of, like, needing to gain their trust. And so, like, by having the optics of being, like, a network, even though we were just a podcast we were able to You know, end up getting a lot of those guests”
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