Puri: Digital accountability coaching will grow into a major middle-market category
Shaan Puri · MFM #171: How to Generate Millions from Paid Events (Bootstrapped) · Apr 16, 2021 · at 1:00:02
Sean Puri discusses business models for digital coaching services like Future Fitness and WeFocus, which offer light-touch human accountability for $150 per month.
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“Accountability coaching is going to be a bigger thing because it's like anywhere that there's a, like, so for example, relationships, you have a, Relationship therapist or a couples therapy, right? So you have this thing you could go pay 150 dollars an hour Or you could read a 10 dollar book. Well, now there's something in the middle. It's like a human on the other side, but you don't have to pay a 150 dollars an hour. You pay a 150 dollars a month because they're digital and they're managing multiple clients this way in a light touch model.”
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