Richard Branson negotiated a zero-downside jet return deal with Boeing
Tony Robbins · Tony Robbins Changes My Life (48 Minute Coaching Session) · Jan 22, 2024 · at 30:27
Tony Robbins illustrates downside protection by recounting how Richard Branson launched Virgin Atlantic while mitigating capital risk with aircraft manufacturers.
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“So he negotiated for a year with Boeing. Till he finally got them to agree that he'd buy all these jets. But a year from now, if he was not able to be profitable in business or stay in the business, he could return all the jets with no credit loss, no cost to him whatsoever.”
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