Puri: A Viral Social Hook Requires a Frame, Curiosity Gap, and Promise
Shaan Puri · From $300k to $35M+ Selling Dog Ramps with Ramon Van Meer, CEO & Founder at Alpha Paw · Oct 22, 2021 · at 3:15
Shaan Puri breaks down his formula for high-performing written hooks on social media.
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“It has all three elements, right? So it has the, what I call the frame. I bought it for 300 K and I've sold thirty five million, so that's the wow factor. Why should I pay attention to this and why do I stop scrolling, right? So you have a scroll stopping Number, thirty-five million dollars of dog ramps. You have a curiosity gap, which is, what the heck is a dog ramp, and how did this guy do it? And then you have a promise, which is, I'm gonna tell you A, B, and C, but first, dog ramps, which is like, you gave them a lightweight entryway”
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