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Cohen: Slide Titles Must State Key Takeaways, Not Descriptive Labels

Jason Cohen · This AI Startup Idea Has 500 Million Customers Waiting For It · Feb 23, 2024 · at 9:08

WP Engine founder Jason Cohen shares rules for building clearer executive and investor presentation decks.

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“People will say they'll, they'll use the title to label what is on the page, which is usually not useful because I can see what's on the page. It should be the message you want them to take from that one slide. That should be the title. So it shouldn't say our team. I can see it's our team because there's three heads and their stuff. Let's just say something like, you know, our team has had three successful exits or our team is a collect, you know, collective three years of experience is the most boring thing you could say, but at least it's something like, what is it that you want me to know about the team that's so special? That's what's in the title.”

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