CrossFit's Massive Success Was Driven By Community, Not The Workout Routine
Laird Hamilton · How This Big Wave Surfer Built A +$10 Million Business Empire (#483) · Aug 9, 2023 · at 35:27
Big-wave surfer Laird Hamilton discusses how human social dynamics and community drive the popularity of fitness programs.
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“I'd say that that was part of the success of something like CrossFit, that it was really had less to do with the work workout itself as it did that you were part of a tribe and you had a community and people that were like-minded that were training with you and so on.”
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