Puri: In-Person Shadowing Uncovers Product Insights User Interviews Miss
Shaan Puri · Why You Need a Chief Automation Officer | My First Million #208 with Steph Smith · Aug 12, 2021 · at 31:10
Sean Puri explains how shadowing Twitch streamers in person revealed feature opportunities that direct user questioning never surfaced.
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“There's just a whole bunch of things like that, that you cannot pick up unless you're there kind of like what they call in situ. You're basically in the situation watching it all happen and you'll see both those nuances of the customer, but you'll also see stuff that if you just ask them, Hey, what are your biggest pain points? And they'll tell you a few things. And then you watch them and you're like, dude, you spent half your day doing this. They're like, yeah, well, you just got to do it. You got to do what you got to do. You're like, no, that's, you don't have to do that. That's it. I could solve that. You just don't know. So you didn't tell me when I asked you, but when I watched you, I saw something different. And so highly recommend shadowing for many things. If you want to know if you want to do a job, you want to build a better product, shadow somebody.”
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