Mack: Depth metrics matter far more than raw view counts in media
George Mack · The Most Valuable Skill For Any Founder · May 5, 2025 · at 4:40
Marketer George Mack discusses audience metrics and high-agency media strategy on My First Million with Sam Parr and Shaan Puri.
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“One of the biggest issues that we face with modern media is people go off width metrics, because what gets measured gets managed, and it's so easy to see view count, but it's, so for example, if an episode gets a million views of yours, that's great, but if 10,000 people listen to it five times, I would argue the latter is much better than the former”
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