Shaan Puri: Find B2B startup ideas by targeting growing corporate budget lines
Shaan Puri · MFM #162: Why Clubhouse Will Fail · Mar 19, 2021 · at 50:58
Shaan Puri, co-host of My First Million, describes a framework for entrepreneurs to find B2B business opportunities by interviewing executives and examining corporate budgets.
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“So if you're out there as an entrepreneur trying to figure out Where can I build a company where there's, I don't want to just guess on demand. This is one way. You go talk to somebody who's in charge, you figure out what they're, what's stressing them out, what problems they need solved, what language they use when they describe it. That's your landing page. That's your ad. And then you look at their budget and you see, does the money map to the problem? And if the money maps to the problem, you start to see, oh, okay. And you ask them, hey, which budget line item is growing a lot year over year? Which line item was smaller last year and is bigger this year? Cause that's the space where they're still looking for new solutions.”
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