Shaan Puri's E-Commerce Margins Crushed to 3% Absorbing Chinese Tariffs
Shaan Puri · 3 Wild Stories to Get You Hyped This Week · Aug 18, 2025 · at 17:11
Shaan Puri discusses a failed contrarian business decision where his e-commerce brand absorbed import tariffs instead of raising prices like competitors.
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“Three months later, I'm like looking at the P&L, our margin has dropped to three percent. We have a three percent EBITDA margin, five percent or something like that, and you know, I want it to be 15 or 20%, and I'm like, ah, how do we fix this? And it's like, I guess we gotta raise the prices, and so I'm like, I'm gonna try to figure out how to go back at this point and raise the prices now, because it just doesn't make any sense to run this business at this cost.”
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