Shaan Puri's viral charity campaign hit five million signups in two weeks
Shaan Puri · Lead Gen Businesses, Islamic Finance & COVID-19 Virality | My First Million Podcast 03-10-2020 · Mar 13, 2020 · at 11:16
Shaan Puri describes viral loop mechanics he implemented while working in Michael Birch's idea lab.
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“We made a story, a website that was just telling a story of this boy, John Bosco with no water. And then we said, can we get this to go viral? And so we did the same thing. Import. Import emails, get people to send the story to their friends and raise money for the cause. And we got it to go viral... Going from zero to five million people signing up for this charity thing within like You know, two weeks.”
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