Puri: LifeAid scaled its brand by placing free mini-fridges in CrossFit gyms
Shaan Puri · How Vending Machines are Generating Millions & The Next Big Social App | My First Million #187 · May 28, 2021 · at 36:17
Sean Puri explains how beverage brand LifeAid (makers of FitAid) built their early distribution channel while discussing niche vending and distribution strategies.
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“And he got his break by giving, he basically went to CrossFit gyms and he said, Hey, CrossFit, you don't have a mini fridge. I will give you a free mini fridge and a case of FitAid. Here you go. You know, here's a 79 dollar mini fridge and a case of fit aid. Try it out. Give it to your people. Let me know what they think. And if they like it or if you like it and you guys making a little bit of income off this, just give me a call back or, you know, I'll send you a second case next month. And so this is how he grew the brand was through the CrossFit the CrossFit gym network.”
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