Puri: Top e-commerce products require low shipping weight and high repeat purchases
Shaan Puri · 5 Business Ideas With High Demand & Low Supply | Start These In 2022 (#374) · Oct 13, 2022 · at 17:47
Shaan Puri analyzes product characteristics that maximize e-commerce profitability, citing Native Deodorant as a prime model.
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“I think that you want the, you find the, you know, first go to the class of the best e-commerce products to like, High repeat purchase rate. High, like, kind of lock-in, basically. High margin. You know, low shipping. This is why, like, native deodorant was such a great product. It weighed less than a pound, so you could ship it in a normal envelope, so shipping was low cost. It's repeat purchase, because you wear deodorant every day, and you run out of it every, whatever, two, three months, and so you're gonna keep buying in. It's high margin. Like, it only costs this much to make, and they could charge, whatever, 20 bucks to sell a two-pack. And so, like, It had a lot of the traits that make for a great product.”
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