Jul 29, 2021 · 52m · my-first-million

Behind-the-Scenes of Shaan's Power Writing Course | My First Million #204

Shaan Puri · 30m spoken Sam Parr · 15m spoken Theme Music Singer · 9s spoken Ben Abreu · 2s spoken
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In this episode of My First Million, Sam Parr and Shaan Puri explore high-potential startup opportunities, breaking down the unit economics of cohort-based courses, analyzing disruptive sharing-economy marketplaces, and evaluating the future of digital and physical infrastructure.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. The hosts hold 99.6% of the talking time here. How this is scored →

The hosts as informed peer 5.9 Guest teaching 4.6 Guest disagreement 2.6 The hosts pushing back 3.3
05100:0015:0030:0045:000:00–4:25 · The hosts as informed peer 6/10 Bullish on America and Dinner with a Tech Executive Sam shares insights from an executive with 6,000 employees in China explaining why he is bullish on America. When Sam brings up John Steinbeck, Shaan admits complete ignorance about classic American literature while Sam playfully teases him.4:26–7:08 · The hosts as informed peer 2/10 Crypto Rally and the Mechanics of a Short Squeeze Shaan breaks down the recent Bitcoin pump and clearly explains how leveraged short positions and liquidations create a short squeeze. Sam concedes that sophisticated crypto trading terminology usually goes completely over his head.7:08–14:37 · The hosts as informed peer 7/10 The Solidity Developer Bootcamp and Course Business Models Shaan pitches creating a niche bootcamp for Solidity smart contract developers modeled after Lambda School. Sam counters with Coursera's public valuation and revenue numbers, pushing back against the Lambda income share agreement model and predicting Lambda will fail.14:38–17:59 · The hosts as informed peer 5/10 Twitter Meme Accounts and the Jose Canseco Troll Shaan shares the viral Greg meme trolling Jose Canseco, while Sam surprises Shaan by revealing that satirical account Dr. Parikh Patel is actually a freelance contributor for The Hustle.18:00–21:12 · The hosts as informed peer 6/10 Unbundling Y Combinator: Outcome-Based Fundraising Coaching Shaan pitches unbundling Y Combinator to offer outcome-based fundraising coaching. Sam pushes back on the premise, arguing that most people do not actually execute on or benefit from educational content.21:13–30:18 · The hosts as informed peer 8/10 Behind the Scenes of Shaan's Power Writing Course Shaan transparently breaks down the full P&L, NPS scores, do-learn-redo methodology, and rehearsal process behind his Power Writing cohort. Sam engages with accurate guesses on expenses and compares notes on his wife's Maven launch.30:19–35:32 · The hosts as informed peer 6/10 Swimply and Underestimated Sharing Economy Startups Sam highlights Swimply and several niche marketplace startups that succeeded despite initially seeming ridiculous. Shaan pulls up Similarweb traffic stats to validate Swimply's exponential growth trajectory.35:33–40:40 · The hosts as informed peer 6/10 ClassPass for Online Courses and Newsletter Bundles Shaan proposes a ClassPass bundle for online courses and defends newsletter bundles like Every.to. Sam expresses skepticism about writer revenue-sharing mechanics, but Shaan counters using the classic Marc Andreessen bundling thesis.40:41–52:45 · The hosts as informed peer 7/10 The Future of Gas Stations: Buc-ee's vs Automated Stations Sam argues future EV charging stops will follow the Buc-ee's experiential roadside spectacle model. Shaan strongly pushes back, arguing for compact automated robotic kiosks like Cafe X to provide rapid, standardized service in high-density locations.0:00–4:25 · Guest teaching 3/10 Bullish on America and Dinner with a Tech Executive Sam shares insights from an executive with 6,000 employees in China explaining why he is bullish on America. When Sam brings up John Steinbeck, Shaan admits complete ignorance about classic American literature while Sam playfully teases him.4:26–7:08 · Guest teaching 7/10 Crypto Rally and the Mechanics of a Short Squeeze Shaan breaks down the recent Bitcoin pump and clearly explains how leveraged short positions and liquidations create a short squeeze. Sam concedes that sophisticated crypto trading terminology usually goes completely over his head.7:08–14:37 · Guest teaching 6/10 The Solidity Developer Bootcamp and Course Business Models Shaan pitches creating a niche bootcamp for Solidity smart contract developers modeled after Lambda School. Sam counters with Coursera's public valuation and revenue numbers, pushing back against the Lambda income share agreement model and predicting Lambda will fail.14:38–17:59 · Guest teaching 3/10 Twitter Meme Accounts and the Jose Canseco Troll Shaan shares the viral Greg meme trolling Jose Canseco, while Sam surprises Shaan by revealing that satirical account Dr. Parikh Patel is actually a freelance contributor for The Hustle.18:00–21:12 · Guest teaching 5/10 Unbundling Y Combinator: Outcome-Based Fundraising Coaching Shaan pitches unbundling Y Combinator to offer outcome-based fundraising coaching. Sam pushes back on the premise, arguing that most people do not actually execute on or benefit from educational content.21:13–30:18 · Guest teaching 2/10 Behind the Scenes of Shaan's Power Writing Course Shaan transparently breaks down the full P&L, NPS scores, do-learn-redo methodology, and rehearsal process behind his Power Writing cohort. Sam engages with accurate guesses on expenses and compares notes on his wife's Maven launch.30:19–35:32 · Guest teaching 4/10 Swimply and Underestimated Sharing Economy Startups Sam highlights Swimply and several niche marketplace startups that succeeded despite initially seeming ridiculous. Shaan pulls up Similarweb traffic stats to validate Swimply's exponential growth trajectory.35:33–40:40 · Guest teaching 5/10 ClassPass for Online Courses and Newsletter Bundles Shaan proposes a ClassPass bundle for online courses and defends newsletter bundles like Every.to. Sam expresses skepticism about writer revenue-sharing mechanics, but Shaan counters using the classic Marc Andreessen bundling thesis.40:41–52:45 · Guest teaching 6/10 The Future of Gas Stations: Buc-ee's vs Automated Stations Sam argues future EV charging stops will follow the Buc-ee's experiential roadside spectacle model. Shaan strongly pushes back, arguing for compact automated robotic kiosks like Cafe X to provide rapid, standardized service in high-density locations.0:00–4:25 · Guest disagreement 2/10 Bullish on America and Dinner with a Tech Executive Sam shares insights from an executive with 6,000 employees in China explaining why he is bullish on America. When Sam brings up John Steinbeck, Shaan admits complete ignorance about classic American literature while Sam playfully teases him.4:26–7:08 · Guest disagreement 1/10 Crypto Rally and the Mechanics of a Short Squeeze Shaan breaks down the recent Bitcoin pump and clearly explains how leveraged short positions and liquidations create a short squeeze. Sam concedes that sophisticated crypto trading terminology usually goes completely over his head.7:08–14:37 · Guest disagreement 3/10 The Solidity Developer Bootcamp and Course Business Models Shaan pitches creating a niche bootcamp for Solidity smart contract developers modeled after Lambda School. Sam counters with Coursera's public valuation and revenue numbers, pushing back against the Lambda income share agreement model and predicting Lambda will fail.14:38–17:59 · Guest disagreement 2/10 Twitter Meme Accounts and the Jose Canseco Troll Shaan shares the viral Greg meme trolling Jose Canseco, while Sam surprises Shaan by revealing that satirical account Dr. Parikh Patel is actually a freelance contributor for The Hustle.18:00–21:12 · Guest disagreement 3/10 Unbundling Y Combinator: Outcome-Based Fundraising Coaching Shaan pitches unbundling Y Combinator to offer outcome-based fundraising coaching. Sam pushes back on the premise, arguing that most people do not actually execute on or benefit from educational content.21:13–30:18 · Guest disagreement 1/10 Behind the Scenes of Shaan's Power Writing Course Shaan transparently breaks down the full P&L, NPS scores, do-learn-redo methodology, and rehearsal process behind his Power Writing cohort. Sam engages with accurate guesses on expenses and compares notes on his wife's Maven launch.30:19–35:32 · Guest disagreement 2/10 Swimply and Underestimated Sharing Economy Startups Sam highlights Swimply and several niche marketplace startups that succeeded despite initially seeming ridiculous. Shaan pulls up Similarweb traffic stats to validate Swimply's exponential growth trajectory.35:33–40:40 · Guest disagreement 4/10 ClassPass for Online Courses and Newsletter Bundles Shaan proposes a ClassPass bundle for online courses and defends newsletter bundles like Every.to. Sam expresses skepticism about writer revenue-sharing mechanics, but Shaan counters using the classic Marc Andreessen bundling thesis.40:41–52:45 · Guest disagreement 5/10 The Future of Gas Stations: Buc-ee's vs Automated Stations Sam argues future EV charging stops will follow the Buc-ee's experiential roadside spectacle model. Shaan strongly pushes back, arguing for compact automated robotic kiosks like Cafe X to provide rapid, standardized service in high-density locations.0:00–4:25 · The hosts pushing back 3/10 Bullish on America and Dinner with a Tech Executive Sam shares insights from an executive with 6,000 employees in China explaining why he is bullish on America. When Sam brings up John Steinbeck, Shaan admits complete ignorance about classic American literature while Sam playfully teases him.4:26–7:08 · The hosts pushing back 1/10 Crypto Rally and the Mechanics of a Short Squeeze Shaan breaks down the recent Bitcoin pump and clearly explains how leveraged short positions and liquidations create a short squeeze. Sam concedes that sophisticated crypto trading terminology usually goes completely over his head.7:08–14:37 · The hosts pushing back 5/10 The Solidity Developer Bootcamp and Course Business Models Shaan pitches creating a niche bootcamp for Solidity smart contract developers modeled after Lambda School. Sam counters with Coursera's public valuation and revenue numbers, pushing back against the Lambda income share agreement model and predicting Lambda will fail.14:38–17:59 · The hosts pushing back 2/10 Twitter Meme Accounts and the Jose Canseco Troll Shaan shares the viral Greg meme trolling Jose Canseco, while Sam surprises Shaan by revealing that satirical account Dr. Parikh Patel is actually a freelance contributor for The Hustle.18:00–21:12 · The hosts pushing back 4/10 Unbundling Y Combinator: Outcome-Based Fundraising Coaching Shaan pitches unbundling Y Combinator to offer outcome-based fundraising coaching. Sam pushes back on the premise, arguing that most people do not actually execute on or benefit from educational content.21:13–30:18 · The hosts pushing back 3/10 Behind the Scenes of Shaan's Power Writing Course Shaan transparently breaks down the full P&L, NPS scores, do-learn-redo methodology, and rehearsal process behind his Power Writing cohort. Sam engages with accurate guesses on expenses and compares notes on his wife's Maven launch.30:19–35:32 · The hosts pushing back 2/10 Swimply and Underestimated Sharing Economy Startups Sam highlights Swimply and several niche marketplace startups that succeeded despite initially seeming ridiculous. Shaan pulls up Similarweb traffic stats to validate Swimply's exponential growth trajectory.35:33–40:40 · The hosts pushing back 4/10 ClassPass for Online Courses and Newsletter Bundles Shaan proposes a ClassPass bundle for online courses and defends newsletter bundles like Every.to. Sam expresses skepticism about writer revenue-sharing mechanics, but Shaan counters using the classic Marc Andreessen bundling thesis.40:41–52:45 · The hosts pushing back 6/10 The Future of Gas Stations: Buc-ee's vs Automated Stations Sam argues future EV charging stops will follow the Buc-ee's experiential roadside spectacle model. Shaan strongly pushes back, arguing for compact automated robotic kiosks like Cafe X to provide rapid, standardized service in high-density locations.

speaking balance: gold is the hosts, purple is the guest (3 minute bins)

0:00 · the hosts 99.8% · guest 0.2%0:00 · the hosts 99.8% · guest 0.2%3:00 · the hosts 100% · guest 0%3:00 · the hosts 100% · guest 0%6:00 · the hosts 99.9% · guest 0.1%6:00 · the hosts 99.9% · guest 0.1%9:00 · the hosts 99.9% · guest 0.1%9:00 · the hosts 99.9% · guest 0.1%12:00 · the hosts 99.9% · guest 0.1%12:00 · the hosts 99.9% · guest 0.1%15:00 · the hosts 100% · guest 0%15:00 · the hosts 100% · guest 0%18:00 · the hosts 99.9% · guest 0.1%18:00 · the hosts 99.9% · guest 0.1%21:00 · the hosts 100% · guest 0%21:00 · the hosts 100% · guest 0%24:00 · the hosts 100% · guest 0%24:00 · the hosts 100% · guest 0%27:00 · the hosts 99.9% · guest 0.1%27:00 · the hosts 99.9% · guest 0.1%30:00 · the hosts 99.9% · guest 0.1%30:00 · the hosts 99.9% · guest 0.1%33:00 · the hosts 99.9% · guest 0.1%33:00 · the hosts 99.9% · guest 0.1%36:00 · the hosts 99.9% · guest 0.1%36:00 · the hosts 99.9% · guest 0.1%39:00 · the hosts 99.8% · guest 0.2%39:00 · the hosts 99.8% · guest 0.2%42:00 · the hosts 100% · guest 0%42:00 · the hosts 100% · guest 0%45:00 · the hosts 100% · guest 0%45:00 · the hosts 100% · guest 0%48:00 · the hosts 99.9% · guest 0.1%48:00 · the hosts 99.9% · guest 0.1%51:00 · the hosts 90% · guest 10%51:00 · the hosts 90% · guest 10%
Sharpest disagreement ▶ 49:15 Shaan defends automated robotic coffee kiosks

Shaan aggressively challenges Sam's dismissal of Cafe X, arguing that automated robotic stations save massive square footage and labor costs compared to traditional staffed locations.

Hardest push from the hosts ▶ 14:05 Sam predicts Lambda School failure

Sam flatly rejects the viability of Lambda School's income-share agreement model and predicts the company could go out of business within two years.

Biggest teaching moment ▶ 4:25 Shaan explains the mechanics of a short squeeze

Shaan gives a step-by-step masterclass on how heavily leveraged short positions get liquidated and trigger massive buying pressure during a price rally.

The host holds their own ▶ 11:50 Sam drops Coursera's public revenue and market valuation

Sam counters Shaan's niche bootcamp concept by pulling up Coursera's 400 million dollar revenue and 5.5 billion dollar market cap to advocate for enterprise corporate training.

the scores for every segment, with the reasoning behind each
ChapterTopicThe hosts as informed peerGuest teachingGuest disagreementThe hosts pushing backWhy
Bullish on America and Dinner with a Tech Executive 6323 Sam shares insights from an executive with 6,000 employees in China explaining why he is bullish on America. When Sam brings up John Steinbeck, Shaan admits complete ignorance about classic American literature while Sam playfully teases him.
Crypto Rally and the Mechanics of a Short Squeeze 2711 Shaan breaks down the recent Bitcoin pump and clearly explains how leveraged short positions and liquidations create a short squeeze. Sam concedes that sophisticated crypto trading terminology usually goes completely over his head.
The Solidity Developer Bootcamp and Course Business Models 7635 Shaan pitches creating a niche bootcamp for Solidity smart contract developers modeled after Lambda School. Sam counters with Coursera's public valuation and revenue numbers, pushing back against the Lambda income share agreement model and predicting Lambda will fail.
Twitter Meme Accounts and the Jose Canseco Troll 5322 Shaan shares the viral Greg meme trolling Jose Canseco, while Sam surprises Shaan by revealing that satirical account Dr. Parikh Patel is actually a freelance contributor for The Hustle.
Unbundling Y Combinator: Outcome-Based Fundraising Coaching 6534 Shaan pitches unbundling Y Combinator to offer outcome-based fundraising coaching. Sam pushes back on the premise, arguing that most people do not actually execute on or benefit from educational content.
Behind the Scenes of Shaan's Power Writing Course 8213 Shaan transparently breaks down the full P&L, NPS scores, do-learn-redo methodology, and rehearsal process behind his Power Writing cohort. Sam engages with accurate guesses on expenses and compares notes on his wife's Maven launch.
Swimply and Underestimated Sharing Economy Startups 6422 Sam highlights Swimply and several niche marketplace startups that succeeded despite initially seeming ridiculous. Shaan pulls up Similarweb traffic stats to validate Swimply's exponential growth trajectory.
ClassPass for Online Courses and Newsletter Bundles 6544 Shaan proposes a ClassPass bundle for online courses and defends newsletter bundles like Every.to. Sam expresses skepticism about writer revenue-sharing mechanics, but Shaan counters using the classic Marc Andreessen bundling thesis.
The Future of Gas Stations: Buc-ee's vs Automated Stations 7656 Sam argues future EV charging stops will follow the Buc-ee's experiential roadside spectacle model. Shaan strongly pushes back, arguing for compact automated robotic kiosks like Cafe X to provide rapid, standardized service in high-density locations.

Statements from this episode (8)

Prediction Not checkable as stated
Parr: Lambda School will likely go out of business by 2023
“I think my prediction if I had to bet money on it is that it won't work.”
Sam Parr Jul 29, 2021 ▶ 14:14
Disclosure
Parr: Satirical account Dr. Parikh Patel is a contractor for The Hustle
“Like, him, he, he's a contractor for us. He writes for us sometimes.”
Sam Parr Jul 29, 2021 ▶ 15:19
Assertion Not checkable as stated
Puri: Power Writing Course Generated $127K in Top-Line Sales
“So I did a 127,000 of top line sales.”
Shaan Puri Jul 29, 2021 ▶ 21:56
Prediction Not checkable as stated
Parr: Live Courses Cannot Be Maven's Long-Term Core Business
“I don't think it's gonna work to do live courses. I don't think are gonna have, it can't be their bread and butter. It's just gotta be how they get into the market. That's my prediction, but we'll see.”
Sam Parr Jul 29, 2021 ▶ 29:24
Opinion
Parr: The business model for newsletter bundles like Every is horrible
“There's a bunch of like interesting great writers on there, but I think this business model is horrible. Because dealing with how you're going to pay each writer, it seems like a huge pain in the ass, doesn't it?”
Sam Parr Jul 29, 2021 ▶ 36:47
Assertion Partly supported
Parr: Fuel generates two-thirds of gas station sales but minimal profit
“And so by revenue, gas makes up typically two thirds of sales for gas stations, but it only makes like one third or less of profit. The majority of profit comes from buying shit on the inside.”
Sam Parr Jul 29, 2021 ▶ 41:28
Prediction Not checkable as stated
Parr: EV charging splits between daily stops and Buc-ee's-style spectacles
“I think that it's gonna break down in two categories. The first category is just everyday use. I think people are gonna keep their shit at home, charge at home, Or they're just going to charge while they're in the grocery store. And that's how they, and that's…”
Sam Parr Jul 29, 2021 ▶ 47:49
Prediction Not checkable as stated
Puri: Cafe X will fail, but automated coffee kiosks will succeed
“I don't think Cafe X specifically is going to succeed, but I'd be shocked if there's not a Cafe X type winner down the road because you can shove these things anywhere. You can shove it inside of an apartment building, and it can make sense in an apartment bui…”
Shaan Puri Jul 29, 2021 ▶ 51:44
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