The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 14 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Existing customers are the best source for early startup hires
“The best place to start is in your customers, because you have a lot of people in your customer list who understand they're very early in their journey, and it would probably be a smart idea to go work for a company for a year, and to, because you're going to …”
Consulting.com spends $30,000 per day on Facebook advertising
“Some time, most of the time, 30 grand a day.”
Traffic from Tai Lopez generated $4M to $6M in revenue
“Thai alone I don't want to give specific numbers just because it's private for him, but it's in between In between four and six million just from Ty's traffic.”
Pairing service and product models eliminates the cash flow trough
“With service businesses, they have, they don't have a trough in the cash flow model, but with product businesses, they have a very big trough. And by trough, I mean, you know, capital expenditure and outlay before revenues start coming in. So I just paired a s…”
Auditing specific client mistakes sells better than pitching general competence
“It's just really powerful to point out actual mistakes instead of going to someone and saying, I'm so good, I can help you. Everyone's first reaction is prove it, right? So it's so much more powerful to go in and identify problems.”
Making prospects articulate their own problems outperforms direct pitching
“So instead of me saying those words to them, I ask questions which make them say that to themselves, because it's so much more powerful that way. If I come on and I'm like, I'm so good, I've got this amazing thing for you, it's gonna do all of these things for…”
Customers buy transformations of themselves, not products or services
“No one buys yoga because they want yoga. No one buys Mixergy because they want Mixergy. They buy it to achieve something and to get a desired version of themselves which they've got in their mind.”
Sam Ovens paid between $300,000 and $1M for Consulting.com
“It was in between a 1,300,000, somewhere in there.”
Sam Ovens plans to eventually take Consulting.com public
“I think with, you know, a company like mine, I've got some plans for it in terms of, ah, like I do want to float it eventually, and the speculative value of some things is, it means, it can mean a lot. It's not a wise idea to mention every asset on the balance…”
Consulting.com has logged over 700,000 Facebook conversion pixel fires
“So I've put Over 700,000 fires on my conversion pixel, so it is so smart that I can target America, and I do.”
Sam Ovens completely rebuilds his consulting course from scratch twice annually
“It's more like, honestly, it's probably version 17 or 18. Like, I, even when there's absolutely nothing wrong with it, and people tell me this is the best course I've ever done, or this is the best course in the world, I still, just for fun, because I just am …”
Sam Ovens generated $18.25M in 2016 primarily from one training program
“Selling online training programs, or only really It was mostly one online training program, ah, helping everyday people start and grow their own consulting business.”
Ovens has acquired 10,500 customers across all consulting training programs
“Fast forward to this current day, I mean, I think we've had 10, 10 and a half thousand customers of, for the different iteration, if you add up all the different iterations, all the different customers, about 10 and a half thousand.”