The Ledger
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Singla: Changing headings to questions causes massive traffic upticks
“We've worked with customers where they've seen massive traffic uptick just on converting the H ones and H twos into interrogative questions.”
Singla: Low-quality AI slop video is not sustainable long term
“It's still doing well, but I'll tell you, it's not sustainable long term. So one has to eventually create that workflow with script writers, and, you know, basically, smarter people have to use these tools.”
Singla: Pepper has produced 750,000 articles, peaking at 30,000 monthly
“So just for reference, we've done about seven, 50,000 articles till date. There have been months where we've done 30,000 articles a month.”
Singla: Pepper Content has reached $10 million in ARR
“So we just rushed ten million in ARR, and we're now in the 10 to 25 to 50 journey.”
Singla: PepperType hit #1 Product of the Month and 500k users in year one
“It took us 20 days to build out a platform called PepperType, which we launched on Product Hunt. We were number one product of the month, and we got to a million, got to a half a million users in one year just for that tool.”
Pepper generated 30,000 ad creatives via custom AI engines in six months
“We've created these custom engines, which can produce banner images, add creatives, add skills like 30,000 creatives over the last six months.”