Singla: Pepper Content has reached $10 million in ARR
Anirudh Singla · #2286 Pepper: AI + people = > $10 million · Nov 17, 2025 · at 0:33
Anirudh Singla is the founder of Pepper, an AI and human-enabled enterprise content creation platform. He shares the company's revenue milestone with Andrew Warner.
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“So we just rushed ten million in ARR, and we're now in the 10 to 25 to 50 journey.”
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More from Anirudh Singla
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“All LLMs give, there's a 25% probability that your content will get surfaced up better if you map out freshness of content.”
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“One to four, which is high volume, low value content will get automated. And everything above that five to 10 will need experts enabled by AI. I can say safe to say that with AI now it's one to seven or one to eight, and we keep getting better and better.”
Singla: Web traffic is declining for 80% of websites globally
“80% of the websites in the world, traffic's been going down.”
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“Telling you these videos very soon are going to start popping up on search instead of that article you were reading from, you know, maybe booking.com.”