Airbnb co-founder Joe Gebbia recounts selling custom political cereal boxes (limited to 500 numbered units) to bootstrap Airbnb during the 2008 US presidential election.
0:00 / 0:16exact quote · 16.6s
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“So we did a limited production run to make it a collectible item, and we actually sold these through the website. It just so happens that We ended up selling out of the Obama hose. Each box sold for 40 dollars.”
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