The Exchanges

Q And you've literally done this, or this is a hypothetical?

A I've literally done it. No, I've literally done it. I can show you my Stripe account. People are paying for infographics right now. If you go to strategy.evaai.com, you could see examples of the infographics. Strategy.evaai.com slash infographics. You can see the examples of the infographics right now, and if you guys want to buy it, there's a checkout link right there. That entire, that entire landing page was created by AI. I didn't create that landing page at all. I don't use people to create landing pages anymore. The landing page, the Stripe link, the examples, everything was done with AI. I used to have to use people to create this and to make landing pages and to, no, no, no, none of it. I go to Claude, I say design it for me, I take that design that's broken. I give it to Gemini. I said, it's a beautiful design. It's not working. Fix it. Gemini fixes it. I copy and paste it into go high level. I press save, and the landing page is live.

AI assessment note: “I've literally done it. No, I've literally done it. I can show you my Stripe”

Q All right. So that's no, number one is do an AI service for people. We talked about the headshot. Number two, make a course using AI. We see how to do that. Number three, you told me before we got started, offer a product or service that takes no time to create. You gave me the example of infographics. How are you doing it? Who are you selling it to?

A It's very, very simple. If you want, you can, you can pick an industry. For example, I have picked an industry called the restoration industry. So Ajax Union is going to make a million dollars in profit in 2026 from offering things to the restoration industry. Do you know what the restoration industry is? Water damage, fire, after fire, whatever. So just for example, I'm going to pick one franchise called ServPro. And we created infographics for ServPro to use with their clients to explain their process of how it freaking works, of how this stuff works. And so I said, I have infographics that are ready done, available for you. It's a hundred dollars. If you want the infographics with your logo on it, I will hand it to you for a hundred dollars. If you're not happy with it, I'll give you your money back. People are paying a hundred dollars for infographics that banana, the nano banana pro created. And they're thrilled because they have an infographic they could use. Now I'll give you 10 infographics for your business for a hundred dollars right now, specific for your business. Now, could you imagine you have a collection of infographics that you made in advance, and you have all the prompts, and you go to a business, and you say, within 24 hours, I'm going to work very, very hard, create these custom prompts for your business, and make these incredible AI-generated infographics,…

AI assessment note: “I'm going to pick one franchise called ServPro. And we created infographics for ServPro”

Q Okay, and so then you put that into, uh, where, where is it? I'm on Evie. There's a profile.

A If you go to Save Profiles, yeah, if you go to Save Profiles, you can upload bulk. There's a place to upload bulk. Or you can go to, Or you can go to LinkedIn and press save profile. When you go to their profile, if you have the Chrome extension, you can press save profile. It'll download everything from their LinkedIn into heavy AI, and then it'll give you the ability to find them on Facebook, Instagram, Google, Twitter, X, whatever, and then it'll give you AI agents that sit on the side that you push one button, and it researches everything about them all over. It'll tell you what podcast they've been on. It'll tell you what articles they've written. It'll literally tell you everything about them, And you can write notes about them as well, and you can put them into lists, and it'll show you the recent posts that you can comment on if you want.

AI assessment note: “If you go to Save Profiles, you can upload bulk.”

Q blowing my mind with the stuff that you were doing and everyone else around the table felt like that. But you said, I am learning it and people are paying me to learn from me. And as a result, I've got pressure to learn. I've got an audience and I've got more reach because of this. Is that still possible, though, or do we have enough AI teachers out there?

A Dude, you have no idea. Tony Robbins just came out with an AI course. You know when Tony Robbins comes out with an AI course, and then I join his AI course, and he's not teaching anything that's super valuable in there, and people pay a thousand dollars to learn how to create a custom GPT that, by the way, sucks, so I'm in his community, and, and I'm just adding value, and people are signing up to my products and services Just because I'm adding value, and there's 600,000 people that attended his class. 70,000 people decided to sign up for a dollar. 50,000 people are still paying him 37 dollars a month. To do what? To be in a circle community that he didn't even create the whole thing. It's just a circle community. It's just insane. Look up the AI Advantage. Look them up on school. He has a school community that's free. He has a circle community that's 37 dollars a month. I'm in it, and all the people are in it are hungry to learn AI, and they're not really teaching AI. They're teaching you how to create a very basic custom GPT, and you know what? Those are all potential customers for all of us, for you, for me, for anyone that wants to teach AI. And there are hundreds of communities like that where they're not really teaching anything. And if you can actually add some value, if you could teach someone how to use notebook LM, do you know what notebook LM is?

AI assessment note: “Those are all potential customers for all of us... for anyone that wants to teach AI.”

Q You didn't have a human being code up this site for you, even a human being with AI? You did it yourself this way, the first version?

A I built MVPs. I have about 200 additions to Evie AI that I already built that are working that I created myself using artificial intelligence, and when the refactor's done at the end of this year, in another two weeks my refactor will be done, the developer will go through each one and slowly, modually add them to Evie AI. So I do have full-time development team working on Evie AI now, Um, that is doing things correctly with a proper back end, with a proper integration, with proper safety, with proper compliance, um, with proper privacy, with proper cybersecurity rules. All that's being done by a human being, but the initial MVP, the initial minimal viable product of something that has a front end and a back end, I do that myself. I'll sit down, brainstorm with AI, because I'm the product manager, really. You know, like, I'm the ideator. I'm the person that knows what the real issue is that the customer needs to solve. And if I had to work with a developer back in the days to work with a guy named Andre, I would give him the idea, he would come back to me three weeks later with an MVP. Now, I give the idea to Gemini, and within 45 seconds I have my MVP done.

AI assessment note: “the initial minimal viable product of something that has a front end and a back end, I do that myself”

Q All right. So these are basic, uh, software examples. Heavy is a lot more sophisticated than that. Heavy essentially helps. It's like a, a LinkedIn manager designed to help people sell and to create content, right?

A That's an AI. Yeah. It's an AI assistant for sales for social media. So for example, if you want to write content, every AI will write up all your posts from now until forever. It'll create your images. It'll help you draft comments on posts. It'll help you write what messages to send people. It'll save profiles and research to people instantly. Like everyone in the room that was in the room when I spoke to a group of agencies that you were talking to about bootstrap growing, um, I knew everybody that was in the room and I knew everything about them because EVAI put together a detailed list of every single person and who their target market is and what their messaging is and what they've achieved and all their contact information and everything just for me knowing who's in the room. I told EVAI. It did its research. It put everything together. So it uses agents.

AI assessment note: “Yeah. It's an AI assistant for sales for social media.”

Q Okay, so how do you go from an idea to actually building this software?

A What you need to do is you need something called an S, yeah, I need to first build something called an SRS. Do you know what an SRS is? An SRS is a software, uh, um, a software specification. So what is a software specification? You need very, very details about what it is that the software is going to be. That's what you need in your life. And so you can go to AI. Let's say, for example, Grok. I pay 30 dollars a month for Grok just to talk to it. It's my therapist. So I'm walking the dog. I open up Grok. I'm like, hey, Grok, good morning. I have an idea. It's okay. What's your idea? And I tell them, I have an idea. I want to set up a goal-setting masterclass. I want people to identify what their values are, their issues, their beliefs. I want people to figure out their roles. I want people to set goals. I want to come up with a strength finder assessment so they don't have to pay 20 dollars to the Gallup Center. I want to be able to come up with an Eniagram, a disk assessment, this, dah, dah, dah. I gave it a list of everything that's in my head that I wanted, and I said, give me some software ideas for a simple way for me to do this. And then it gives me a couple of different frameworks and different software ideas, and I say, ok, make me a detailed SRS out of this. And it gives me details of every specific page, and what page I need, and what's going to be in the page, and t…

AI assessment note: “I need to first build something called an SRS.”

Q so give me some other ideas. I, I do like this overall idea of Do services where the AI actually does the service and a human being interacts with the customer? Because like you said, people prefer to talk to people and get results, and they also value services more than they value logging into a website. So what are some other ideas like this that we could go through?

A I'll tell you, I'll tell you something else that I did to make a significant amount of money. I used, uh, AI to help me teach people AI. Simple as that. Somebody says, so I say, do you want to learn AI? People, of course I want to learn AI. So I used AI to create a course about how to learn AI. And then I sold this course to people. And now how did I sell the course? I went on LinkedIn and I made a LinkedIn poll. And I said, does anybody here want to take a course on how to use AI? It's nine modules, prerecorded videos, frameworks, checklists, cheat sheets, and all the prompts that you need. And I'll throw in a custom GPT for you that will, that will help you in your business. And people are like, of course I want it. Of course this is something I want. I said, okay, if you want it, Pay me 500 bucks, and a bunch of people paid 500 bucks, and people are still paying 500 bucks, and I said, as an ongoing thing, if you want to meet me every single, um, month for three hours, because I'm learning AI myself, it's, it's, it's 3000 dollars a year, and a percentage of those people upsold to the monthly class, so I just have to show up on Zoom. There's zero preparation done. I'm literally learning AI while they're learning AI, and they are paying me to learn together with me, so it's not like I have to have some type of Capitalize certification. Most people don't even know how to log int…

AI assessment note: “I used AI to create a course about how to learn AI.”

Q How are you, how are you reaching service pro businesses to sell to them?

A It's very simple. You just get in touch with their mothership, and you tell, you become a vendor with their mother. You find one company, you get a relationship on LinkedIn, you find one company, then you become a vendor with the mothership, and then you're in their marketplace, and then you just start offering it to them. You could hit them up on LinkedIn, you could hit them up on their website. The one thing that restoration companies need, and many service-based and home-based businesses need, is they need to pick up their phone. They're an emergency service. So when I call them up, I say, I need to speak to the owner of the business. I have something, I have a bunch of people that have emergencies with their water, and I need a good way for you to explain it. Can I speak to the owner of the business so that we can give you some examples of how we do this? And then boom.

AI assessment note: “You just get in touch with their mothership, and you tell, you become a vendor”

Q Let's, let's pick a different topic because I, I would imagine that people might pay me to learn how to, for example, do interviews or how to create a podcast, right? You're saying I could use AI to create my course for me. What are you, what are you doing to create the course?

A I'll give you an example. I'll give you an example. I have an experience of knowing how to use LinkedIn really, really well. Okay. This is my experience. I know how to use LinkedIn really, really well. Um, but I don't have the bandwidth or the budget. Let's say I want to bootstrap. I don't have the budget to create a course. Okay. So it takes a budget. When I created my first course called the evergreen networking system, I spent 275,000 dollars to build a course. And that ended up netting me over a million dollars in profit. But right now with AI, I was like, I came up with an idea one morning, and I was like, 99, 99, I got 99 hacks and a pitch ain't one of them. I got 99 hacks. I woke up one morning, and that's what I was saying, because there's a song, whatever. I got 99 problems. I got 99 hacks and a pitch ain't one of them for LinkedIn. And so I went on LinkedIn. I put up a poll. And I said, I got 99 hacks. I literally wrote this, and a pitch ain't one of them. Would you like to buy my 99 hacks? I sell them for a thousand dollars. Each one is less than a minute. Each one is less than a minute, and I will give you all 99 videos for 99 dollars, but I'm only doing it for 99 people. And if 99 people don't buy, I am not gonna give out my hacks at all. So if you're interested, buy it now. And then I sent it to a bunch of people via DM, and I said, hey, here's the other thing. An…

AI assessment note: “I came up with an idea one morning... I put up a poll”

Q What's the business? So for people who don't know it, what do you do?

A We, so when you interviewed me first back in 2012, we were, we just hit the ink, we were just gonna hit the ink 500, so we did half a million, a 1,000,002 1,000,004 million, and we were growing. I wanted to get the business to be a ten million dollar business, but I knew that, and we had 75 full-time employees, and I knew that in order for us to be able to get there, I would need to hire another hundred employees. And at one point I was like, I'm done. This is so hard. The culture, the problems. Everybody wants more money. The clients want to pay less money. We had a high churn rate. We had a lot of problems. So we're trying to figure it out, and I really wanted to build software. I remember telling you that I wanted to build software, but I did not have the guts, the balls to build software. I was really scared, but I hired developers, and I hired designers, and my dream was to build software because I knew software was scalable, and I wouldn't have to have employees. What I didn't know is that years later, Go High Level would come out, where now I can have an agency that can be majorly scalable, and I can pick up customers by the masses, and charge very, very little, and have a skeleton crew of virtual people that are experts in this, that I personally had to become an expert first and train them, but, you know, like, so, so when COVID hit, you know, we grew the business sign…

AI assessment note: “when you interviewed me first back in 2012, we were, we just hit the ink”