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search engine optimization

also referred to as: seo

3 statements across 1 episodes · 2 bullish · 1 bearish · 1 people on the record · first statement Nov 11, 2025 by Ethan Smith · across every show →

Everything said about search engine optimization, oldest first

Nov 11, 2025 positive
Insight
Smith: Help center optimization is critical for AEO, unlike SEO
“Help center is actually a great place to do that because help center is you talking about how your product works and what it does when it does not do. And so help center optimization is not something you would focus on for SEO, but you would for answer engine …”
Ethan Smith Nov 11, 2025 ▶ 10:30 #2285 AEO: How to make ChatGPT promote you
Nov 11, 2025 bullish
Assertion Supported
Smith: Search volume is 5x to 10x larger than LLMs
“I think it's five X, at least five X LMs, maybe 10 X, depending on the category. So it's way bigger than AEO.”
Ethan Smith Nov 11, 2025 ▶ 17:56 #2285 AEO: How to make ChatGPT promote you
Nov 11, 2025 negative
Insight
Smith: Startups should ignore SEO until Series A or B
“I think it's hard for early stage companies, which is why I mentioned when a startup asked me what they should do in SEO, I say, don't work on it and wait until you're larger. Wait until you're, you know, series A or later, maybe series B and later, because it…”
Ethan Smith Nov 11, 2025 ▶ 17:29 #2285 AEO: How to make ChatGPT promote you
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