20th into the category

1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Jan 25, 2010 by Seth Godin · across every show →

Everything said about 20th into the category, oldest first

Jan 25, 2010 negative

Insight

Godin: Late category entrants fail instantly if they mimic existing incumbents

“Now, if you were the first into the category, that would be a dumb thing to do. But if you're the 20th into the category, and you look like the other guys, it's already over.”

Seth Godin Jan 25, 2010 ▶ 9:28 #214 How To Produce Like A Linchpin By Understanding Your Lizard Brain – with Seth Godin

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20th into the category

Everything said about 20th into the category, oldest first

Turn any episode into a week of clips.