The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 11 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Heath: Core values account for 75% of Bombas's hiring interview process
“From day one, Our core values have been a large, it's 75% of our interview process. Every person who's interviewed is given a core value to test the person against, and so it becomes this filter of people.”
Heath: Early Sock Market Was 85% Commodity and 15% Performance
“When we looked at the marketplace, we realized very quickly, 85% of all sock sales were dominated by the low cost, low quality commodity type brands. Think of 12 pairs of white socks in a plastic bag. You're going to get a Costco, Target, Walmart, TJ Maxx, wha…”
Heath: Bombas raised $150,000 in initial 30-day Indiegogo crowdfunding campaign
“We launched this Indiegogo campaign. I think we had a goal of 15,000 dollars in 30 days, 30 days. We did over 20,000 dollars in our first day. A 150,000 dollars in our first 30 days.”
Heath: Daymond John was Bombas' number one Shark Tank target
“We had a hierarchy of sharks that we thought were better fits for us than others. You know, ending up with Damon, you know, built a billion dollar apparel brand New York based obviously was our number one choice. It's who we ended up with. But we had a strateg…”
Heath: Shark Tank deals and filming do not guarantee an episode airs
“Just because you are here filming in front of the sharks and just because you get a deal does not necessarily mean that you are gonna air. So like you cannot bank At any moment, until they call you and say, two weeks out, your episode is gonna air, you have to…”
Heath: Shark Tank drove $2M in Bombas sales within two months
“We've done about 900,000 in sales. All organically bootstrapped, you know, some press here and there. And then night of, weekend of, 300,000 in sales. Two months after, collectively two million in sales.”
Heath: Bombas hit $275M in sock sales before launching underwear
“By that point we were two hundred and seventy five million of top line in socks and we were like, okay, we now feel comfortable to start planting the seeds and intentionally keeping those businesses small to begin with and not trying to make them 20% of the bu…”
Heath: Socks make up 80% and footwear 15% of Bombas revenue
“Today Sox is still like 80% of the business Funny enough, our footwear business is our second largest category, despite launching a little bit after our underwear. It's like 15% of the business”
Heath: TOMS Generated Hundreds of Millions Pioneering the 1-for-1 Model
“We kind of draw the, drew the connection to Tom's shoes and like the mass. I mean, at that time, I think in the fifth year of business doing a couple hundred million of revenue. Really pioneered that buy one, give one model in December of 2010.”
Heath: Founders Validated Prototypes by Handing Them Out at Gyms
“Randy and I, we would, like, go to our local gym, and, you know, we'd be that weird, like, sock guy at the gym. Interrupt people's workouts. It'd be like, hey, take your headphones out. I saw you wearing these Nike socks. Can I give you a pair of these? Tell m…”