Heath: Early Sock Market Was 85% Commodity and 15% Performance
David Heath · Bombas: From Shark Tank to over a BILLION in sales (with founders David Heath & Randy Goldberg) · Oct 10, 2024 · at 5:12
David Heath, co-founder of Bombas, describes the apparel market landscape when researching how to launch Bombas.
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“When we looked at the marketplace, we realized very quickly, 85% of all sock sales were dominated by the low cost, low quality commodity type brands. Think of 12 pairs of white socks in a plastic bag. You're going to get a Costco, Target, Walmart, TJ Maxx, whatever. And then the other 15% was this hyper niche athletic performance focused categories by brands that were super small but focused on running, cycling, basketball, skiing, you know, you name it, right?”
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