why aren't all 15 resolved? a statement only gets an assessment when the public
record can support or contradict it. opinions and what-ifs never can, and 0 checkable
ones are still open, waiting for their date. predictions held up or didn't;
assertions are supported or contradicted. on every card:
▮▮▮▮▮ certainty ·
▮▮▮▮▮ debate potential. speakers are clickable
Opinion
Ahrendts: Private equity firms often mistakenly think creative founders are "stupid"
“So many private equity, so many companies go in and they buy these companies and they think the founders are stupid because they don't talk the same language. They don't understand who they are.”
Assertion Partly supported
Ahrendts: Steve Jobs forbade Apple retail staff from selling
“All of those retail employees, they just revered Steve, and he told them they weren't allowed to sell, that their job was to enrich lives, and they needed to do it through the lens of education through his products”
Prediction Not checkable as stated
Ahrendts: Jobs involving rote memorization like lawyers and researchers are going away
“Lawyers, researchers, anything with rote memorization is going away.”
Insight
Ahrendts: Internal resistance during a turnaround is a "cancer" to eradicate
“When you go into a new, and especially a turnaround, you have to have a, such a clear, bold vision. Yeah, and you can't have, I called it cancer. You cannot have cancer eating away at different parts of the organization. You need everybody. You need that body …”
Assertion Supported
Ahrendts: Steve Jobs forbade Apple retail staff from actively selling
“And he told them they weren't allowed to sell, that their job was to enrich lives, and they needed to do it through the lens of education through his products.”
Insight
Ahrendts: Authentic executive video should avoid studio production and makeup
“YouTube videos don't have studio lighting and hair and makeup. This has gotta be authentic. We'll do it in my office with an iPhone.”
Opinion
Ahrendts: Education must teach children intuition rather than rote memorization
“And I think, you didn't ask me, but if anybody ever asked me, your dream job next, I would create curriculum From kindergarten on up, teaching kids to use and unlock their instincts, because they're not gonna win with memorization, and there is nothing, right,…”
Assertion Not checkable as stated
Ahrendts: Burberry's check pattern had been hijacked and become ubiquitous
“One of the first things we said was the check had been hijacked in England and had almost become ubiquitous.”
Insight
Ahrendts: A CEO's job is to ensure every employee feels "loved"
“My job, and I have felt this way as I've been put into very responsible leadership positions, is to make sure that it's a family, a community, everybody belongs, everybody is welcome, and loved, and I use words a lot of leaders maybe don't use, but I would arg…”
Disclosure
Ahrendts: Burberry made investors watch culture videos before discussing numbers
“As I would meet with analysts and investors, I'd make them watch the video first, because I knew they weren't going out to the stores, I knew they weren't following all of the other stuff we were doing, all they cared about was the numbers, and it's like, no, …”
Assertion Partly supported
Ahrendts: Burberry was the first to deploy iPads in stores
“We were the first to buy the iPads, and digitize everything in the stores, et cetera”
Assertion Partly supported
Ahrendts: Apple Retail had five times the productivity of closest peers
“The most successful retailer on the planet, five times the productivity of any of its closest peers.”
Assertion Supported
Ahrendts: Apple Retail built the 'Loop' app for peer store problem-solving
“We created an app called Loop that they had to close the loop.”
Assertion Supported
Ahrendts: Burberry achieved double-digit comp sales growth six months post-offsite
“Literally, six months after that meeting, we started comping up double digits. From that September onward”
Assertion Not checkable as stated
Ahrendts: A college professor redirected her from fashion design to merchandising
“Very early on, I had a teacher that told me point blank that I actually wasn't that creative, but I had a very strong opinion on what everybody else was doing. So she said, we call you a merchant.”