The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 9 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Disclosure
Cole: Bananas are investing $13M in free YouTube broadcasts this year
“Our broadcast, we invest thirteen million dollars this year, which we're not getting that. Like, it's free on YouTube.”
Jesse Cole Aug 6, 2026 ▶ 24:11 How the Savannah Bananas built a brand people love
Assertion Not checkable as stated
Replacing the word 'YouTube' with 'YT' turned a suppressed TikTok viral
“I took off my video, removed YouTube and wrote YT and that video ended up going viral.”
Cassey Ho Apr 5, 2024 ▶ 4:37 Bracing for a possible TikTok ban, with Cassey Ho (Blogilates and POPFLEX) | Masters of Scale
Opinion
English: TikTok's phenomenal ML exposes how bad YouTube is at recommendations
“They have just phenomenal machine learning. It makes me realize how bad YouTube is at this. But TikTok just nails me.”
Paul English Jan 19, 2022 ▶ 31:53 Always be recruiting, with Kayak co-founder Paul English
Insight
Ahrendts: Authentic executive video should avoid studio production and makeup
“YouTube videos don't have studio lighting and hair and makeup. This has gotta be authentic. We'll do it in my office with an iPhone.”
Angela Ahrendts Sep 18, 2024 ▶ 2:18 How to transform a company’s culture (stories from Apple, Google & Uber) | Masters of Scale 2022
Assertion Supported
Schmidt: Google made the decision to acquire YouTube in about 10 days
“We made the decision to purchase YouTube in about 10 days, right? Incredibly historic decision because we were ready.”
Eric Schmidt May 12, 2023 ▶ 18:16 Eric Schmidt (former Google CEO): Innovation is managed chaos
Assertion Partly supported
Freston: Viacom sued YouTube for $1 billion and lost after a decade
“They ultimately, after I left, sued YouTube famously for a billion dollars and lost it after 10 years.”
Tom Freston Aug 13, 2026 ▶ 19:34 Broke and in debt at 33 — then he built MTV (co-founder Tom Freston)
Assertion Not checkable as stated
Yaffe: 80% of NBA YouTube consumption was outside the US
“By the time I left, 80% of NBA consumption on YouTube happened outside the US.”
Andrew Yaffe Jun 13, 2025 ▶ 7:36 Can Dude Perfect become the next Disney? (with CEO Andrew Yaffe) | Masters of Scale
Assertion Supported
Yaffe: NBA was the first sports league on YouTube, Instagram, and Snap
“We were the first sports league on YouTube, the first sports league on Instagram, the first sports league on Snap.”
Andrew Yaffe Jun 13, 2025 ▶ 7:02 Can Dude Perfect become the next Disney? (with CEO Andrew Yaffe) | Masters of Scale
Assertion Partly supported
Yaffe: Dude Perfect is YouTube's largest sports channel with 61M subscribers
“Now, 16 years later, we're the largest sports count on YouTube. We have sixty one million subscribers.”
Andrew Yaffe Jun 13, 2025 ▶ 1:37 Can Dude Perfect become the next Disney? (with CEO Andrew Yaffe) | Masters of Scale
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