Cole: Bananas are investing $13M in free YouTube broadcasts this year
Jesse Cole · How the Savannah Bananas built a brand people love · Aug 6, 2026 · at 24:11
Jesse Cole, founder of the Savannah Bananas, discusses the team's media strategy and willingness to sacrifice direct broadcast revenue to maximize audience reach.
0:00 / 0:05exact quote · 5.1s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“Our broadcast, we invest thirteen million dollars this year, which we're not getting that. Like, it's free on YouTube.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Jesse Cole
Cole: Sports franchises should control the entertainment rules, not just game outcomes
“There's the conventional world of sports, which we play a little bit in that world, but we can't control whether your team wins or loses. Right. But what we can control is the show. And if we build the rules, we make the rules of the game, we make the rules of…”
Cole: The Party Animals have more TikTok followers than any MLB team
“So like the party animals, which people don't realize they have more followers than every major league baseball team on TikTok.”
Cole: Bananas cap tickets at $60 with no fees or taxes
“The average ticket price in the secondary market is over 200 dollars. For us, it's 40, 50, and 60 dollars with no ticket fees, no convenience fees, we pay your taxes.”
Cole: Savannah Bananas Spend Zero Dollars on Marketing
“Well, we spent zero dollars on marketing. We invest in the experience.”