Savannah Bananas founder Jesse Cole explains to Jeff Berman how taking the entertainment-first baseball team on tour led to selling out MLB's Fenway Park.
“Took the show on the road. And was able to sell out Fenway Park with 37,000 vans and everyone singing yellow and lighting up the sky.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
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More from Jesse Cole
Insight
Cole: Sports franchises should control the entertainment rules, not just game outcomes
“There's the conventional world of sports, which we play a little bit in that world, but we can't control whether your team wins or loses. Right. But what we can control is the show. And if we build the rules, we make the rules of the game, we make the rules of…”
Jesse ColeAug 6, 2026▶ 11:42How the Savannah Bananas built a brand people love
AssertionSupported
Cole: The Party Animals have more TikTok followers than any MLB team
“So like the party animals, which people don't realize they have more followers than every major league baseball team on TikTok.”
Jesse ColeAug 6, 2026▶ 21:04How the Savannah Bananas built a brand people love
AssertionSupported
Cole: Bananas cap tickets at $60 with no fees or taxes
“The average ticket price in the secondary market is over 200 dollars. For us, it's 40, 50, and 60 dollars with no ticket fees, no convenience fees, we pay your taxes.”
Jesse ColeAug 6, 2026▶ 22:39How the Savannah Bananas built a brand people love
Disclosure
Cole: Bananas are investing $13M in free YouTube broadcasts this year
“Our broadcast, we invest thirteen million dollars this year, which we're not getting that. Like, it's free on YouTube.”
Jesse ColeAug 6, 2026▶ 24:11How the Savannah Bananas built a brand people love
Disclosure
Cole: Savannah Bananas Spend Zero Dollars on Marketing
“Well, we spent zero dollars on marketing. We invest in the experience.”
Jesse ColeAug 6, 2026▶ 17:00How the Savannah Bananas built a brand people love
AssertionNot checkable as stated
Cole: Gastonia Grizzlies had only $268 in bank after losing $100K
“There was 268 dollars in the bank account when we started, and there was no money. The team had lost over a 100,000 dollars the previous year.”
Jesse ColeAug 6, 2026▶ 4:28How the Savannah Bananas built a brand people love
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