The Ledger
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Kern Schireson predicts direct client software access is the future of marketing.
“And I, and we think it's the business model of the future, which is not just saying we're transparent or claiming that we've saved you money and made decisions that are in your best interest. But actually inviting you into the kitchen and letting you pick up a…”
Ross Martin reveals Known suffered a $30 million client bankruptcy loss.
“It was actually a thirty million dollar hole. I'm just talking about the ten million that we had already spent”
Kern Schireson says Known ties employee bonuses to client bottom-line results.
“And when we structure deals, we always put a component of the fee at risk or call it an incentive around real bottom line results for those clients. And those Incentives are essentially what fuel our bonus pool at known. So the client success is the company su…”
Ross Martin claims Known launched nine of the last twelve streaming services.
“So we've launched nine of the last 12 streaming services.”
Ross Martin says Known placed an ad immediately after the SNL monologue.
“They put that fake commercial that was a real commercial for a fake business with a real car in the one place you would definitely want to put it. Which is right after the monologue on Saturday Night Live, which is where Saturday Night Live puts fake commercia…”